Frequently Asked Questions
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I’m based in Hermosa Beach and work throughout the South Bay and the Westside of Los Angeles — Manhattan Beach, Redondo Beach, Palos Verdes, and the wider beach cities, along with Malibu, Pacific Palisades, and Santa Monica. Because I keep my client list small, I can also take on the occasional project beyond that radius when it’s the right fit.
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Full-service interior design, start to finish. That means space planning and layout, material and finish selection, furniture and lighting, custom pieces, kitchen and bath design, color, styling, and outdoor living — plus the project management to keep all of it moving. I stay involved from the first concept to the final cushion, so you’re not left coordinating trades, tracking orders, or making a hundred small decisions alone.
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It varies widely by scope. As market context, interior designers in the greater Los Angeles area generally charge somewhere between $150 and $650 per hour, or roughly $8 to $25 per square foot for full-service work; single-room projects often start around $5,000, while full-home and luxury projects run from the tens of thousands into six figures. Furnishings are typically procured at trade pricing with a designer’s markup. My own fees depend on the size and scope of your project, and I’ll give you a clear, itemized proposal after an initial consultation — no vague estimates.
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I tailor the fee structure to the project rather than forcing every job into one model. Smaller, defined engagements often work best as a flat design fee; larger, full-service projects may combine a design fee with trade-priced procurement. Whatever the structure, you’ll see it written out and agreed before we begin, so there are no surprises on an invoice later.
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Four phases:
Discover — we start with how you actually want to live, not with a mood board.
Design — I plan the whole home as one composition: proportion, materials, and flow, so nothing feels bolted on.
Source — furnishings, finishes, and custom pieces are selected and managed end to end.
Deliver — a calm, well-run install, styled down to the last detail. You always know what stage we’re in and what happens next.
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Most full-service projects run several months, and larger renovations longer — good design, custom pieces, and proper procurement all take time. I’ll give you a realistic schedule up front and keep you updated against it, so the timeline is a plan we share rather than a mystery you’re waiting on.
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Before interior design, I spent 25 years building brands for some of the world’s most recognized companies — Nestlé, PepsiCo, Jägermeister, Amazon — across Europe and the U.S. That’s not a side note; it’s how I work. I bring a brand-builder’s discipline — strategy, structure, project management — to a designer’s eye. And my design philosophy is restraint: a home should feel composed, not decorated — European sensibility meeting California light, where every material and sightline is deliberate.
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Both. Some clients bring me in for a full renovation or new build; others simply want their existing home to finally feel resolved — better layout, the right furniture, a coherent palette. I’m happy to work at either scale, and a consultation is the fastest way to figure out what your home actually needs.
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Yes, selectively. A single well-considered room — a primary suite, a living room, a wellness space — can transform how a home feels, and I take those on when the scope is a good fit. The best first step is to tell me a little about the space and your goals.
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Reach out through the contact page with a few details about your home, your project, and your timeline. I’ll follow up to arrange an initial consultation, and from there I’ll put together a clear proposal so you know exactly what to expect before anything begins.